Key Contributions for La Onza:

• Defined brand colors and typography

• Worked with client-provided photography, editing and retouching images to align with the visual brand identity

• Created a unique word palette to describe La Onza’s world, connecting tone of voice and visual identity

• Built content pillars for social media strategy

• Designed a custom grid system:

  • Provides structure and flexibility across visual communications

  • Uses a custom color logic to maintain consistency regardless of the palette

  • Layout examples show how to apply content pillars while keeping a cohesive look

• Produced social media visuals for events, products, and locations

• Created a photoshoot brief for La Onza’s coffee products